A quick view of the Rapid7 + Standard Deviation partnership in 2026.
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We're a team of passionate thinkers and doers, dedicated to building with purpose and clarity. Collaboration and curiosity drive everything we do.
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We believe in keeping things simple, smart, and human. Every project starts with listening and ends with something we're proud to share.
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From startups to seasoned brands, we partner with people who care about doing things right—and doing them well.
Brand Videos
Five videos. One narrative.
This brand video series was scoped and produced in Q2 2026 — before Product Marketing's H2 2026 Narrative and Prioritization Framework was finalized in July. Rather than needing to be retrofitted to the new framework, the campaign was already built on the same foundational belief: Preemptive Security. The mapping below shows how directly each video supports the pillars, themes, and narrative priorities Andrew Haire and the PMM team have set for H2.
VIDEO 1:
Stop Attacks Before They Start
Introduces Rapid7's foundational idea: most security still reacts after damage starts. This video establishes Preemptive Security — the shift from monitoring and scoring to mobilization and remediation — as the operating model behind everything Rapid7 does.
Supports:
Layer 1 — Narrative Umbrella (Preemptive Security)
VIDEO 2:
Formula for Effective SecOps
Turns 25 years of Rapid7 expertise into a simple, provable equation: managing your total attack surface + monitoring 100% of your environment = the best possible security operations. Reinforces the real-time, continuous-visibility argument at the center of Pillar 1 and Theme 1.
Supports:
Pillar 1 — Reduce Cyber Exposure · Theme 1 — Exposure Management in an AI-Driven Threat Landscape
VIDEO 3:
What Makes Rapid7 Security Preemptive
Frames Rapid7's advantage as attacker vs. defender: for every edge attackers gain through AI speed, scale, or the ability to hide, Rapid7 has a specific counter — risk hunting, threat pre-validation, and machine-speed response. The most cross-pillar video in the series, connecting exposure prioritization, agentic SOC, and human-expertise-led MDR in a single narrative arc.
Supports:
Pillar 1 — Reduce Cyber Exposure · Pillar 2 — Modernize Security Operations · Theme 2 — Agentic SOC · Theme 3 — Preemptive MDR
VIDEO 4:
Why Rapid7?
Converts scale into credibility for audiences who already know the name: 25+ years defending the world's leading organizations, 8 trillion security events managed weekly, 11,500+ customers, and 300+ patents. Functions exactly the way the framework asks proof points to function — as a cross-pillar authority layer, not a standalone credentials dump.
Supports:
Cross-Pillar Proof / Authority Layer (reinforces all three pillars)
VIDEO 5:
Reactive Security Is Over
The most direct expression of the entire campaign: reactive security is done, Preemptive Security is here, and Rapid7 built it — not aspirational, not a future state. A near-literal dramatization of the H2 framework's own opening argument that reactive and even proactive security is no longer sufficient.
Supports:
Layer 1 — Narrative Umbrella (Preemptive Security)
A step in the right direction.
Across all five videos, the campaign consistently reinforces the exact language and logic the H2 framework formalizes: the shift from reactive to preemptive, the emphasis on continuous exposure visibility, and human expertise as the layer AI alone cannot replace.
The opportunity: Build out a concept-oriented brand campaign that goes beyond logical messaging and into authentic, emotional, audience-centered ideas. This is the opportunity to evolve from “safe and professional” to the most interesting and admired brand in our category.
MDR Campaign
Here, creativity meets opportunity. Whatever you're building, we're here to help you take the first step with confidence. Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
VIDEOS for Paid Social, YouTube and CTV
Real Reddit Reviews of Real MDR Vendors
Frames Rapid7's advantage as attacker vs. defender: for every edge attackers gain through AI speed, scale, or the ability to hide, Rapid7 has a specific counter — risk hunting, threat pre-validation, and machine-speed response. The most cross-pillar video in the series, connecting exposure prioritization, agentic SOC, and human-expertise-led MDR in a single narrative arc.